Romeo and Juliet Compare and Contrast Essay

Nowadays, it is almost impossible to revive old traditions from the past and appreciate them in our modern and exponential times. However, there still are possibilities to cherish some of the archaic literature today that were written so long ago. Celebrated as one of the greatest dramas of all time, Romeo and Juliet depicts a tragedy of two lovers who come from feuding families. The play was first written in the 1500s by William Shakespeare. Almost four-hundred years later, the tragic play was made into a movie in 1968 by Franco Zeffirelli.There are similarities in props and scenes, and distinctions between the original play and the 1968 movie considering the moods and plot details. Either way, the play and the 1968 movie both have glorious presentations. As for the mood, there a few differences between the two versions of the tragedy. In the dialogue of marriage in the play, Romeo and Juliet are serious and sedate. In Zeffirelli’s version of the play, the marriage scene make s Romeo and Juliet to look almost like fools of young love because they are constantly kissing and giggling.In a marriage, the bride and groom are to be calm and patient because it is an important step in their lives, and the play shows this kind of character. The movie does not portray this realistic kind of character. During the â€Å"funeral† ceremony for Juliet, the Friar Lawrence made a giggle because he already knew about the secret plan. This part destroyed the sad and mischievous mood of the scene. Nevertheless, I believe the play and Zeffirelli’s movie did a great job in explaining the tragedy, but the movie could have been a lot more enticing if it weren’t for those minor slip-ups.The play also could have used some help because it felt like the characters lacked some expression unlike the movie, but I cannot criticize which one was better because the play is the way it is to be. One thing that the movie and the play collaborated together, were the prop s and scenes. Full of old-fashioned dresses and rocky buildings, both productions have a very 1500s mood. Aside from the moods of the play, some of the plot details have been left out in both the movie production and the play. The play does a good job of explaining why Romeo was upset with Rosaline.The movie-viewers are confused up to why Romeo is upset. Besides, if it weren’t for Rosaline, Romeo would never have met Juliet in the first place. I believe the wedding scene in the movie was a good choice, which wasn’t shown in the play. The viewers would be confused at a point when watching the play because they would not know if Romeo and Juliet get married or not. Zeffirelli’s movie shows the marriage scene of Romeo and Juliet which made the plot clearer. One thing that seemed constant and realistic in the movie is the number of deaths in the tragedy.The play shows the tragedy of six deaths, while the movie shows only four deaths. One of the goals that most movie -makers have in order to make a successful movie is to leave the audience on happy note and not depressed. Unlike from Shakespeare, who wanted to express dramatic, tragic, and young love, Zeffirelli did what was best for the audience and plot of the movie by decreasing the number of deaths in his production. Plus, I do appreciate the fact that the movie actually follows the play, unlike other movie productions of stories. The plot details in the scenes seemed pretty constant overall.Unable to admire obsolete literature, we often tend to forget the old saying, â€Å"old is gold. † Romeo and Juliet is a tragic play written in the 16th century by William Shakespeare. The tragedy tells a legend about two young lovers who come from long-rivaling families. In 1968, Franco Zeffirelli made this play into a movie, after realizing the beauty of this tragedy. However, there are similarities and difference between the two production like mentioned earlier. Nevertheless, the original play and the 1968 movie tend to be some of the greatest classics to be told.

Literature of War and Peace Essay

Sir Winston Churchill British statesman, orator, and author who was elected prime minister twice in 1940s and 1950s. He is regarded as one of the finest military leaders in history and is credited to rallying the moral of the British people during world war two and leading them from the brink of defeat to victory against the axis powers. How he did this was not only though his leadership but arguably through his speeches as well, one of Churchill’s greatest assets was his words and how he used them to inspire and motivate his people. Despite having a lisp throughout his career He was known for his excellent speaking, the speeches he made throughout his life in particularly dark times for the British were always inspiring, while presented in a way that made them understandable to any person no matter whom they were. Now this was seen particularly in Churchill’s speech â€Å"the defence of freedom and peace† which he presented in October 16th 1938 near the start of world war two in an appeal to British and Americna public to prepare for the strong possibility of war against Nazi Germany. In the speech the defence of freedom and peace Churchill uses a variety of persuasive yet simple literary devices such as allusion, rhetorical questions, imagery and Tricolon and wording to arouse, influence and encourage American and British listeners to ready themselves for a possible war against Germany. Now prior to this speech Britain’s foreign policy regarding Nazi expansion was one of appeasement. British Prime minister Neville Chamberlain believed that Germany had been unfairly treated by the allies after its defeat in the 1st world war. His view was that Germany had sincere grievances that needed to be resolved; he also thought that by agreeing to some of the propositions being made by fascist powers Germany and Italy such as the Munich agreement than Europe could potentially avoid the outbreak of another world war. Meanwhile in the United States a combination of events such as the great depression and the losses suffered in world war one had pushed the American opinion and policy towards isolationism. Many Americans argued that the United States shouldn’t intervene in European conflicts or politics that did not concern them. Churchill however believed that not only did Nazi Germany and Facist Italy pose a threat but that the rights, traditions and fundamental beliefs of western civilization were in jeopardy and so he made it his mission to ready the British people for war and appeal to the US for aide against this threat. Now in his speech the defence of freedom and peace Churchill utilizes a number of literary devices the first of which is Allusion. Allusion is a figure of speech that makes reference to a place, person or event real or imaginary and can refer to anything which includes artist paintings, opera, mythical figures and bible passages. Churchill uses this to grab his audience’s attention and engage them into the subject while also getting his message across to them without having to go through tedious details. The first example of allusion is when he states â€Å"he (meaning Hitler) must blood his hounds and show them sport or else like Actaeon of old, be devoured by them†. Here he is referring to an ancient tale in Greek mythology Actaeon was a man who was punished by the goddess Artemis for boasting that he was a better hunter than she as a consequence she turned him into a stag, and his hounds turned on him and killed him. What Churchill is trying to get across to his audience is that if Hitler does not constantly lead his allies and soldiers to victory, they will eventually turn against him, taking his power for themselves. Allusion was further demonstrated when Churchill states to his audience that the American people wash their hands of the whole buissness.

Controversy Around Groupware Research Paper Example | Topics and Well Written Essays - 500 words

Controversy Around Groupware - Research Paper Example Groupware can be used to share ideas, to solve problems, to connect with global users, to share files, and for many other purposes. It is a highly effective technology for use in project management and problem-solving. Prior to selecting a particular software solution, a company needs to decide on its’ overall purpose. It is necessary to be as detailed as possible as to what kind of information-sharing is required and which people should be involved in the proposed project. â€Å"One primary problem has been identifying and measuring specific performance outcomes for diverse job categories† (OConnor, 1999). Time and money can easily be wasted when the needs of the project are not clearly outlined from the beginning. Once these primary considerations are decided upon, the project manager may select the proper application and get started. The manager of a group project may be surprised to find that users are sometimes not in agreement about using groupware applications. This may be because they are used to a specific way of doing things, they are concerned that their efforts will go unrewarded, that they are afraid of a stigma associated with their candid opinions, or any number of other reasons. Another problem which can arise from groupware is that users may find themselves sabotaging a project by veering off-topic or initiating conflicts with other users. Some groupware problems are very similar to the problems one can experience in a traditional group setting.

New Aircraft Avionics installation and functionality Essay

New Aircraft Avionics installation and functionality - Essay Example It also describes and shows the block diagram, power source wiring, and the electrical cable routing for the three systems. The paper also details the operation and functionality of the remaining two systems in reference to their block diagram, power source wiring, and the electrical cable routing. The report describes the system in depth including the exact functions of the systems, detailing their peripherals and their form of redundancy. The chosen hypothetical avionics systems include communication and navigation system, cabin and cockpit information system, flight instruments (flight recorders), hazard detection system, and surveillance system. Discussion. Communication and Navigation Systems. Receivers and transmitters are widely used in aviation communication and navigation systems. The transmitters and receivers are used together with one ore antennae, which are responsible in implementation of the vital and crucial link between the ground stations, aircrafts, satellites, and other aircrafts. One of the devices used in facilitating navigation and communication is a simple radio communication system. The radio comprises of the receiver and the transmitted that uses the continuous wave signal. Communication is attained through keying or switching the radio frequencies on and off. Switching the radio signal is achieved through interruption of power supple or the oscillator stage, it is usually applicable within the stage of the driver operating at a modest power level. The oscillator stage of keying normally leads to impaired frequency stability. However, the appreciable currents and voltages appearing in the power amplifier stage also prove to be problematic. A simpler CW consists of the radio amplifier, audio amplifier and the detector. The detector stage mixes a domestic generated signal of the radio frequency that is produces by beat frequency oscillator with the coming signals that produces a signal within the radio frequency ranging between 300 Hz an d 3.4 KHz. Antennas are normally used for navigation purposes in aircrafts. There are various practical kinds of antenna used in aviation related applications that include vertical quarter wave antenna, vertical half wave antennas, and also 5/8th wave vertical antennas. Vertical quarter wave antennas produce an omnidirectional radiation pattern in the radiate vertically polarised systems and the horizontal plane. The antennas can be produced for the high HF and VHF bands but the length is prohibitive for usage on the LF bands and low HF (Lombardo, 1993). To produce a flat radiation design it is important to include an effective ground plane. At VHF, it can be attained by employing the 4 quarter wave radial elements. The vertical half wave antennas is voltage fed rather than the current fed. Antennas that are voltage fed requires resonant transformer that is connected between antenna’s end and low impedance coaxial feeder. The arrangement is liable to loses because it needs hi gh quality, and low loss components. It also requires careful adjustment in order to achieve results and therefore they are usually preferred. The5/8th wave vertical antennas offer a compact solution to the essentiality of an Omni-directional VHF. Radio systems: Antennae. Cabin and Cockpit Information Systems In the aviation sector, accessing the correct information in the proper place, at the right period, is important in supporting decisions and enhancing operations. The information system,

WHAT ARE THE IMPACT OF LONG TERM UNMPLOYENT ON WOMENS MENTAL HEALTH Essay

WHAT ARE THE IMPACT OF LONG TERM UNMPLOYENT ON WOMENS MENTAL HEALTH - Essay Example During the course of study they found that women who were unemployed for more than five months; which is consider long term unemployment period showed higher depressive symptoms (Bruce P. Dohrenwend, 1998). In this regard Jahoda’s Deprivation Theory of Unemployment has played a significant role in recognizing the impacts of unemployment on women’s mental health. The theory states that class, age (Stephen Edgell, 2012) and social setup (Torild Hammer, 2003) are dominant factors of poor mental conditions of women in post unemployment period. Women are more susceptible to stress, depression and other mental health issues due to unemployment (Susan G. Kornstein, Anita H. Clayton, 2004). However, recent researches have indicated that women can cope up with the stress more quickly than men (Sarah E. Romans, Mary Violette Seeman, 2006). The aim of this study is to identify the variables through which women can easily deal with post unemployment situations and health issues. The target population is the unemployed women who have failed to get employment in the last five months. In addition to employed women who are working from last five months. The sample size is calculated to be 50 as it would be convenient to collect data from small yet diverse group of individuals. Questionnaires are found to be more suitable for this research than personal interviews. It will be an individual project and would be carried out under the supervision of course coordinator. It shall be done in two stages; in the first stage filtration of the target population will be done and in the second stage actual research will be conducted. Random sampling procedures will be used for population sample. All the participants will have equal opportunity of being chosen; no biasness shall be considered. Participants shall be rewarded with the token

Rotork Fluid Systems as a Global Company That Is Designed To Serve Essay

Rotork Fluid Systems as a Global Company That Is Designed To Serve Customers for All Needs That Are Associated With Fluid Powered Actuators - Essay Example It is evidently clear from the discussion that Rotork Fluid Systems have their manufacturing plants in the United States, Germany, and Sweden which is supported through the application of a strategic network of Centres of Excellence, control system packing, serving application engineering, and commissioning and support sales support for local industries installation. Rotork Fluid Systems practices quality and safety production of pneumatic and electrical actuator valves using a custom test systems that test the correct operation and product functionality and assist with the development and research. Rotork Fluid Systems manufacture high-quality Pneumatic Actuators. Actuators that do not perform well have serious consequences to the production process. Pneumatic actuators are used to plug, ball and butterfly valves. In addition, they can be used in various quarter turn applications that include pressure regulators and dampers. They are made of aluminum alloys of high duty that provide corrosion resistance and optimum strength. They have different variety and sizes that range between twelve to four thousand nanometers. Pneumatic actuators are produced in two versions; the single and double acting. The two versions have been designed in a way that there are no movements on the outside. By this, they become safe, easier installation and low maintenance needs. In addition, the pinion construction and pinion rack mean that they are lightweight and have a little volume to occupy. The double and single acting actuators are made use of in most safety systems. They have the ability to return automatically to fail-safe positions and have modular spring packages that ensure they are easily applied within a wide prospect of supply pressures and operating conditions. The actuators are fitted by use of drive inserts. This is done to enable them to become directly mounted onto the right valves and eliminate the call for a coupling and bracket type of mounting kit. The continue d use of directs mounts cut the costs of a valve assembly. The choice of an actuator is dependent on the valve torque requirement.

Internal analysis of Daniela Seiner, a health spa company from Italy Essay

Internal analysis of Daniela Seiner, a health spa company from Italy - Essay Example talise on its strong human capital in terms of having a strong training expertise to make customers even more well-versed in psychological theories about customer needs and also understand their unique cultural values they will expect when attending a beauty spa. With less capital available for expansion, the spa will need to tightly focus on providing excellence in service and then use marketing promotion to build a stronger brand reputation and brand image among competitors. The contemporary dà ©cor chosen for the business, as part of long-term strategic focus, stands out for its upscale appeal and hospitality. Spa consumers, today, are drawn to aesthetics when choosing a spa, thus the internal analysis reveals that Daniela Steiner has chosen a correct blend of contemporary yet relaxing dà ©cor which likely has contributed to the business’ recent doubling of visiting patrons (Serrato). Because this is a business catering to the upscale client, aesthetic factors must be taken into consideration as part of strategic objectives for service and relaxation and Daniela Steiner, visually, outperforms many competitors in this marketplace. The line of skin products created under the Daniela Steiner brand name shows the business’ focus on diversity, giving themselves better marketing opportunities to reach a new kind of client without necessarily the time to indulge in Daniela Steiner, in-house spa amenities. These beauty products further strengthen the Daniela Steiner brand name and can bring healthy skin opportunities to developing nation consumers. Even from a corporate social responsibility perspective, the business is providing excellence in reputation and beauty in a region that is not saturated with heavy volumes of beauty-minded competitors. Internally, it looks as though the business recognised a market opportunity and has been able to sustain a positive business image. One superior strength of Daniela Steiner is the volume of time which the business puts

The Difference Between the Total Revenue Earned and Total Cost Research Paper

The Difference Between the Total Revenue Earned and Total Cost - Research Paper Example Profit maximisation can occur only when Marginal Revenue and Marginal Costs of production are equal. The SOC, on the other hand, requires that at the point of equality, the slope of MR must be lower than that of MC or rather the MR curve should be falling while MC must be rising. In case that the marginal revenue is found to be greater than the marginal cost of production, normally, it means that an additional unit’s production will reap a revenue greater than the cost incurred in producing the unit. Thus, a firm aiming at profit maximisation will start producing more units of the commodity until the amount of cost incurred is equated with the additional amount of revenue yielded. On the other hand, in case that the marginal cost is found to be higher than the marginal revenue of production, it implies that the additional cost of producing a unit of a commodity is much higher than the revenue that the commodity is reaping. In other words, the production of each additional unit leads to a loss for the firm. Hence, a firm aiming at profit maximisation will not produce beyond the limit where the marginal cost of production is higher than the marginal revenue earned by each unit’s additional production. As a concluding note, it should be said that the above result is found to hold true irrespective of the type of market that the producer is operating in. The only difference comes in the shapes of the MR and MC curves, though the first order and second order conditions stay the same. The situation being depicted is the scenario in most of the markets of the real world. The only exception is the perfect competition market where the marginal revenue curve is a horizontal straight line.

Effects of Maritime Homeland Defense Capability Gaps and Essay

Effects of Maritime Homeland Defense Capability Gaps and Recommendations for Improvement - Essay Example The most smuggled things are drugs, weapons and people (Simons, 121). These threats are defined as the capability gaps that exist in the homeland defense. This necessitates the application of security capabilities in curbing the threats posed. The department of defense has critically used the gap analysis model to identify these existing deficiencies (Simons, 121). The capability gaps identified have been divided into three regions or zones. These territories are within the borderlines of homeland security. The capabilities gaps necessitate planning the implementation procedures for the capabilities (Holder, 15). The challenges faced in the implementation are unique and include the international cooperation to ensure transparency. The effect brought out by these capability gaps is enormous. They have necessitated different security agencies to try to work together. This can create a lot of negative effects on the running of the agencies. From a managerial perspective, each group need s to be given its own authority and mandate. Failure to use this approach will create a conflict of interests between the heads of different groups. The execution of these capabilities under such conditions shall be restrained. This has an enormous negative effect as the capability gaps identified can not be rectified with infighting within the system supposed to correct them. The gap of unforeseen events, like pirates, requires a different capability. The DOD recommends the use of military force as a way of handling this gap. This kind of approach is considered efficient as opposed to a detailed operation plan. A detailed operation plan would be best fitted for a specific threat. In this approach the homeland defense will be providing guidance to the other subordinate departments that shall be helping in the execution of the capability. A detailed operation plan would, however, be used when dealing with threat of adversary nations’ naval forces. This is going to entail a pla nned course of action. With the threat being known homeland security can prepare effectively. The previous threat of unforeseen events however, needs preparedness. It means that there has to be a group kept ready waiting for such an occurrence (Antommarch, 32). These deficiencies have had several effects on the homeland security system. With the identification of the gaps, the operations of homeland security need a total overhaul. There appears the need to alter the budgetary allocation so as to cater for the execution of these capabilities. The effect of doing this shall be creation of extra gaps as opposed to correcting the existing one. Since the government has already made its financial allocation to the homeland security, an internal alteration shall have to be done. Cutting down of spending shall entail identifying the allocation from which some money can be recovered. This shall in turn stretch the capability of homeland security to undertake the correction. Another effect th at can come out of these capability gaps is the ability of a single security agency to handle these capabilities. There brings the need to acquire new equipment which may not be available at the moment. The Federal Acquisition Regulations requires the use of appropriate fund in any such process. With the pressure exerted on homeland security, some of those regulations may be hard to follow. This would mean that the capabilities

Heroes Essay Example | Topics and Well Written Essays - 1000 words - 2

Heroes - Essay Example Since the 9/11 attacks, heroes have erupted in America like mushrooms. This has caught the attention of the analysts and critics which is why, it is an important topic of discussion in the literature these days. In his article, (Thompson) says that the definition of hero has evolved over time. Historically, hero was somebody with extraordinary powers lesser than the gods but more than the humans. The definition has particularly evolved with important events that have taken place in the history of America. One incident in particular, terrorist attacks of September 11 particularly led to the inflation of heroism in America. Qualities that have been deemed necessary to regard an individual as a hero in America include bravery, nobility, success, and victimhood. In contrast to the old definition of a hero, the modern definition does not imply that a hero necessarily do something as noble victimhood is enough. Thompson suggests that there might exist a strategic reason for the concoction of these criteria that is manifested in politics. Heroism in America is being used to drive people’s emotions in the direction desired by the people in power. While that has yielded favorable results in the aftermath of Sep. 11, the general implications of this practice are negative. Thompson has criticized the criteria that have evolved in America to refer to somebody as a hero, suggesting that these criteria are too unrelated, weak, and subjective to be used for something as special and sacred as heroism. One of the examples of this cynicism is Thompson’s belief that if John F. Kennedy were to compete for presidency today, use of his Addison’s disease to gain presidency would have stood him a better chance of becoming a president than emphasizing his past political achievements. Thompson has supported his claims with facts and examples drawn from the history of America like J. Joseph Moakley becoming a hero only after getting leukemia. The article leads the re ader to think that doing job honestly and whole-heartedly in America has probably become close to a miracle which is why some people who do that and come in public notice are rewarded with the status of a hero. Americans have become a little too generous in empathizing with others and declaring them hero. (Klinkenborg) also suggests that since the 9/11 attacks, America has started to use too much of this word â€Å"hero†. Soldiers returning from war physically impaired are declared heroes. Excessive use of this word can mean different things; an attempt to dwarf the elitism of the word by creating too many heroes, and a feeling of security associated with a world full of heroes. While it is inappropriate to suggest that the soldiers returning from war should not be declared hero, it must be realized, at the same time, that the definition of the word â€Å"hero† has become very hollow. Knowing this, the soldiers are not quite as enthusiastic about endorsing this term fo r themselves as the American civilians are about giving it to them. This word has become a gesture of lack of comprehension in the American society not only with respect to the meaning of the word â€Å"hero† but also with respect to the war against terrorism going on. Klinkenborg has mainly used pictures of the American soldiers

The Birthmark as a Symbol Essay Example for Free

The Birthmark as a Symbol Essay In Nathaniel Hawthornes, The Birthmark, the symbolism is quite evident of the birthmarks upon Georgianas face. It represents Aylmers struggles with nature and science, through his repeated attempts of the removal of it. This clash between science and nature illustrates the concept of man versus woman, through the femininity of nature and the masculine traits of the world of science. Throughout the story, nature is portrayed as feminine and is even present through Georgiana. This is in the same way how science is show as masculine and symbolized through Aylmer. The conflicts between science and nature are symbolic of mans need to control women. Eckstein say, modern science is basically a masculine endeavor (p512), as well as, Nature ismetaphorically female (p513). All through history, people have referred to nature with the preceding word of nature, leading one to the belief that nature is in feminine. Mary Rucker sees how Aylmer is intimidated by Georgiana, Aylmerfears sexuality (p445), specifically feminine sexuality. Aylmer is concerned with controlling his wife, and her appearance. This shows the theme of men versus women. Aylmer saw Georgiana as an object of perfection, with the exception of the birthmark. Before he met her, all of his heart went towards science, and the art of perfecting nature, possessed this degree of faith in mans ultimate control over nature (p 29). This illustrates his obsession with perfecting what was already to be had. Soon after he married Georgiana, he became bothered with the mark upon her face. He allowed his fascination with science to become intertwined with his love for Georgiana, Aylmer, elevat[ed] his wife into a scientific problem to be solved (p366). In this way the birthmark seems to be almost mocking his attempts at changing nature, which is representative of Georgiana s femininity, Attempting an operation for the removal of the Birthmark. But the deeper the knife went, the deeper sank the hand (p 31). This represents the constant struggle for science to overcome nature, for mans need of control to be satisfied. For men of science, nature is an enemy, just as Aylmer the birthmark becomes a rival. His hunger for perfection was so great, and it upset him that his wife was perfect in all respects except for the mark upon her cheek. The mark of imperfection nature gives us, fatal flaw of humanity, which Nature, in one shape or another, stamps ineffaceably on all her productionsto implytheir perfection must be wrought by toil and pain ( p30). This shows how the birthmark was a way for Nature to put up a fight against science. That, perfection, is not what Nature intended, and the only way to achieve perfection was not going to be easy. Georgiana, with the birthmark, says in Natures defense, It is terrible to possess such power or even to dream of possessing it (p34). It is almost as though she is speaking for and possibly being one with Nature. She does not wish to rid herself of her imperfection. This is also one way in which her being symbolic of nature, and thus creating the suggestion that Na ture is feminine. As the story continues, she is more and more swayed by Aylmers attempts at the removal. However, nature stands strong and the mark remains. The struggles between science and nature go back and forth, matching each other in strength throughout the story. It begins when Aylmer (representing science) marries Georgiana (representing science), and the battle for dominance commences. As he battled with her birthmark, nature would not let it go, and the birthmark remained on her face. He was not content with the idea that he (science) could not control everything. As the last of his potions is tested upon his wife, the birthmark finally begins to fade. As Aylmer is becoming excited about his apparent success, his assistant, Aminidab (who represents Nature as well, Vast strength, his shaggy hair, his smoky aspect, indescribable earthinessrepresent [ed] mans physical nature (p33).) laughs. He realizes that you can not overcome all of Nature and is mocking Aylmer this way. As the birthmark completely disappears, Georgiana dies. This shows how the birthmark representing Nature in essence wins the battle against science, the gross fatality of earth exult in its invariable triumph over the immortal essence (p40). Although, the science was correct, and she was rid of the mark, it mattered no longer because this perfection was no longer living. The Birthmark portrays how although man and science may always try to overcome nature and imperfections, Nature will  always win out in the end. Hawthornes, The Birthmark, is a perfect example of the struggle between science and Nature. It represents how man will always try to find something to fix with science, so as to overcome nature and our natural imperfections.

The Field Of Decision Making Effectuation Business Essay

The Field Of Decision Making Effectuation Business Essay The creation of new businesses has a significant impact on creating more jobs and economic growth. Entrepreneurial studies have significant results. Personal characteristics of entrepreneurs, market forces and conditions, Industry trends and dynamics can have an important influence on the success of the entrepreneur but also the social skills that helps them to interact successful with others. Entrepreneurs are linked to perform financial activities of new ventures, after other studies proved high social skills is good for almost all individuals. In recent years causation versus effectuation has become an essential subject in Entrepreneurial science. Ten years ago, two terms of different styles of entrepreneurship were introduced called Causation and Effectuation. In the field of decision-making Effectuation is a relatively new theory of entrepreneurship research. Entrepreneurial process is an inverse of the classical causational process. Many scholars have written different books on this concept but in my assignment I will use ideas and concept of one particular person her name is Sarasvathy. She explained these two terms causation and effectuation in a very nice way. Sarasvathy (2001a) defines that causational process take a particular effect as given and focus on selecting between means to create that effect, while defining that effectuation process take a set of means as given and focus on selecting between possible effects that can be created with that set of means (p.245). She has also given different examples to explain this concept in good way and clarify her statement and difference between causation and effectuation. Using her example which she established in her dissertation (p.245): a chef that is asked to cook dinner for a host. The causation process would mean the host chooses a menu, upon which the chef shops for the necessary ingredients and cooks the meal. Hence, the end is given and predictable, and the focus is on acquiring, and selecting between, the means to achieve the end. The effectuation process mean would that the host asks the chef to imagine possible menus based on the available means in the kitchen: available ingredients and utensils. Hence, the mean are given and focus is on what can be achieved with them. Nowadays mostly entrepreneurs use effectuation model rather than causational model thats why effectuation model continuously gaining foothold in the field of entrepreneurship research. In this assignment, I will address a piece of that gap. If we go back to the Sarasvathy theories about entrepreneurship, Sarasvathy (2001a) indicates that the theory of effectuation is influenced by a large list of scholars for example Knight, Weick, March, Buchanan, Vanberg. According to Sarasvathy theoretical framework. Effectuation inverts the fundamental principles, solution process and overall logic of predictive rationality Sarasvathy (2001a p.2) It is argued that effective mechanisms associated with the discovery and exploitation of opportunities in new markets with high levels of uncertainty (Sarasvathy, 2001). For this reason, Sarasvathy suggests that the success of the first participants in a new industry is more likely to use the process of achieving causal processes. Because the effectuation and has a sophisticated design and prediction, the costs associated with these activities are reduced (Bhide, 2000; Mintzberg, 1994). Sarasvathy (2001) argues that while new businesses fail created by effectuation model, they will fail in initial levels and / or lower investments than those businesses which created through the causal model. Implementing the theory based on the decision of the literature suggests that if decision makers believe that it is a relatively unpredictable, they will try to gather information about the future trends of experimental, iterative learning (for example, Ries, 2011).The elements of effectuation help us to reconstruction experimental and iterative learning techniques that allow entrepreneurs to discover information about the future as time passes. (Sarasvathy, 2001). Sarasvathy describes succinctly the difference in the two logical modes: Causal problems are problems of decision; effectual problems are problems of design. Causal logics help us choose; effectual logics help us construct. Causal strategies are useful when the future is predictable, goals are clear and the environment is independent of our actions; effectual strategies are useful when the future is unpredictable, goals are unclear and the environment is driven by human action. The causal actor begins with an effect he wants to create and asks, What should I do to achieve this particular effect? The effecutator begins with her means and asks, What can I do with these means? And then again, What else can I do with them? (Sarasvathy 2008). The study showed that the two methods differed by five factors Resource driven objectives The first and most definitive part which separated experts from novices was how they began the process of making decisions to create a business. (Sarasvathy,2008). The beginner started with a business plan (with corresponding targets) and market research. Business experts entrepreneurs, meanwhile, made three key issues: 1) Who am I? 2) What do I know? 3) Who do I know? To do this, the employer is strictly inventory of resources. What services or goods, the employer already know how to deliver? When asked who the employer has identified these things were more passionate. Finally, the most extreme effectuators always started with what he knew well, could begin to build partnerships. For example, one participant said: The traditional market research, he says, based on a broad collection of information, perhaps via e-mail. I would not do that. I literally would seek, as I said at the beginning, company key star call; do a frontal lobotomy on them. . . The challenge is to actually choose your partners and yourself early package before you have to put a lot of capital. (Sarasvathy, 2008). This line of thinking is very similar look with Napoleon. As in the Battle of Toulon (Note 4) Napoleon had decided to conquer these strategic resources to rigorously examined and their position. (Duggan, 2009). Similarly, entrepreneurs resources expert study before making a decision. Minimizing losses rather than focusing on returns The second element is that entrepreneurs like to spend only what they could afford to lose. (Sarasvathy, 2008). In contrast, novices focused on the amount that can be expected in return. Ends effectuators not want to spend money. He was careful in spending money on marketing. An entrepreneur may even sell a product that was not available to the client. He built only after the customer wanted to buy. (Sarasvathy, 2008). Forming partnerships The third element is that the business experts differ from novices focusing on partner search. First, he tried to quickly turn customers into partners which come in their new business. Second, unlike novices who focus on competition, experts are diligent in building associations. Refining the service or product based on customer feedback The fourth element is that entrepreneurs specialists recognize that the initial product is not where it should be. (Sarasvathy 2008). When applying iterative information for customers about your product or service, the entrepreneur has the ability to transform. Thus, the contractor is not an expert to say a fixed idea of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹what the market needs. Instead, the entrepreneur and the dialogue with the market to determine what the market wants. (Sarasvathy 2008). Arriving at a different destination The fifth and final point is that entrepreneur experts do not have a fixed goal or destination. For example, unlike the classic strategic model, the journey from A to B is often converted into a journey from A to C, where C is unthinkable death or diversion. Two thirds of the study participants, eventually selling products or services that is different from their origin. (Sarasvathy 2008). This is another look resonate with Napoleon. Map of Napoleons final battle and the strategic points have changed their plans before the battle. Similarly, when employers use guidance based media must change their original plans of the dynamics of resources, knowledge, alliances, customers and environmental changes. (Sarasvathy 2008). EXAMPLES Following are the examples of effectuation model businesses. Ebay.co.uk Kelkoo.co.uk Gocompare.com Facebook.com Zara Gap Auto trader Ali baba Conclusion Effectuation has big hold on the imagination of researchers because it identi ¬Ã‚ es and questions basic consideration of how individuals think and behave when starting businesses, and it offers on other hand explanation to causation that many believe has face validity. An effectuation model company seems particularly appropriate as it can best be explained how, in the absence of current markets for future goods and services, these goods and services manage to come into existence (Venkataraman, 1997, p. 120). In other words, it seems preferable to describe the actual thoughts and behaviours that some experienced entrepreneurs to start a new business. Therefore, we believe that the application of entrepreneurship and effectuation model is a theoretical model to be tested by the researchers. In this assignment, I aimed to answer the question, what is currently known, in terms of literature, about the relationship between causation and effectuation? This was done through a comprehensive literature review, first realise that effectuation is relatively new but already well established in entrepreneurial decision making, enjoying a large number of species theories and empirical evidence proving its existence. Secondly, it was found that there was only one role associated with the effectuation and start-up performance. Thirdly, I studied the relationship between causation and effectuation although there is a big contradiction as relationship between the two is obvious. The last part of the literature review focuses on other influences on performance that could be distilled from a business plan to control their growth and motivation / intention was the result.

Factors That Affect Clothing Choice

Factors That Affect Clothing Choice Introduction: Fashion today is a continuously changing trend, favored for frivolous rather than practical, logical, or intellectual reasons. Nevertheless, it is necessary to say that at this very moment fashion has a deeper influence on the life of people and possess more than frivolous reasons for its existence. This essay investigated and looks at how identity influences our choice of clothing and how fashion has changed males and females perception of what we should look like and the media. To address this topic the essay will first look at identity and its link to our choice of clothing. Furthermore, the essay will then look at body image and its link to fashion and then discuss how it has changed how we perceive we should look like and thirdly the link between media influence and its impact on fashion. Finally the essay will provide both a negative and positive view of fashion on today teen. The type of clothes we choose to wear depends on who is wearing it, as a result it becomes a reflection of his / her perception of themselves. Social identity and self-image plays an important role in society determining certain standards of beauty. A strong interest in fashion is because it is a way for teenage girls to shape their identities. Clothing today ha becomes an integral part of self-realization of every person. The choice of clothing is as important as identification thorough the colour of hair, height, skin and gender. Barnard, Malcolm (1996) argues that there is a strong link between women and fashion and describes it as curious cultural profile and that clothing today is a media of information bout the person wearing it (p. 21 and 175). The clothes we choose to wear tell a lot about ourselves which in fact also shapes our identity. Clothes reflect personal and social identity of people, their values and beliefs. Many young people expresse their identity through clothes and social images. Hip- Hop and rap were social movements which influenced fashion trends and priorities of youth. Today young teens do the same their identity is classified through groups for example a person dresses in vintage style of clothing has created their own style such as dressing in vintage clothes which becomes their own identity via the influence of the social movements. The media does influence and promote women and men to believe that the culture standards for body image are ideal. Therefore the phrase, thin is in and the prefect bodies are two eye-catching headlines that are in so many womens magazines. As a result this exposure, the thin ideal has lead many young girls in triggering eating disorders, depression and low self-esteem..The media has a significantly growing role in how women and girls see their bodies and personalities today. By using procovocative and inappropriate images of extremely underweight models in magazines, television or music video, the media gives a distorted picture of the ideal womans appearance. Media has greatly influenced people into the trap of what is in style and what is not. Teenage girls are affected by compulsion to receive a degree of thinness that they see in models (Cussins, Marie Anne, 2001). Over the years the media advertising models have been getting thinner and thinner, making women more dissatisfied be cause they want to look like that girl in the advertisement. The media have developed the ideal body shape in the hope that it will create more sales of the product that they are trying to sell. But the advertisement and media industries are not caring about how a person feels in trying to achieve the ideal body. By promoting the ideal body the media contribute to eating disorders such as bulimia, anorexia which has influence todays youth. The media is the most contributing factor to this problem. They have developed the so called ideal image of what a person should look like but its all false advertisement. You never see a fat person on TV advertising a beauty product or a new clothing line. When you flip the pages of magazines all you see is the ideal image of a thin women advertising the new Victoria Secrets new collection. Why dont the media use people of all sizes in their advertisement to fill up the needs of all people? Fashion magazines , many young girls see tin models like Kate Moss who is one of the many top models that represents the perfect body image that many young girls are striving towards. Unfortunately may teenage girls dont understand that looking exactly like their favorite model is unrealistic. Many of these images in magazines of models are retouched before they are printed out, the fashion clothes are often duct taped to enhance fit, many blemishes are covered or altered, there is at least two inches removed form the thighs, and the average fashion model weighs 23-25% less than the average woman. All this in order to create that ideal or perfect body image that everyone is striving for and sadly dying for. This compulsion to be thin has led many young girls to have a negative body image that dangerously leads to eating disorder in order for them to achieve their desire for thinness. The media has a social responsibility for how women and girls see themselves, as well as the opposite sex and how an ideal woman today should look like. The false and unrealistic images in most of the different media projects do have negative and harmful impacts, both mental and physical, especially on women and as well as on young adolescents. Factors that Affect Clothing Choice Factors that Affect Clothing Choice Fashion today is a continuously changing trend, favored for frivolous rather than practical, logical, or intellectual reasons. Nevertheless, it is necessary to say that at this very moment fashion has a deeper influence on the life of people and possess more than frivolous reasons for its existence. This essay investigated and looks at how identity influences our choice of clothing and how fashion has changed males and females perception of what we should look like and the media. To address this topic the essay will first look at identity and its link to our choice of clothing. Furthermore, the essay will then look at body image and its link to fashion and then discuss how it has changed how we perceive we should look like and thirdly the link between media influence and its impact on fashion. Finally the essay will provide both a negative and positive view of fashion on today teen. The clothes we wear say a lot about who we are as a person and as a result it becomes a reflection of his or her perception of them. In todays society identity and how we perceive ourselves has a major influence on what we perceive to be beauty. Fashion has a major influence on teenage girls today and due to this interest teenage girls find a way to shape their identity. Today clothing has become an important part of self- realization of every person. Guy, Alison Banim, Maura ( 2000) argue that women and teens today have a certain connection to their clothes and conducted research where they categorized them into three views of how women perceive themselves; The woman I want to be, The woman I fear I could be and The women I am most of the time . Many women and young teens express their identity through clothes they wear and social images. Social movements such as Hip-Hop and rap have influenced fashion trends and the priorities of people. Today young teens and womans identity base d on what type of social movement group they identify with whether it be rock culture or Hip-Hop. We dress according to what group we classify ourselves in and that plays a huge part in the making of our identity and makes up our style in fashion. Wilson, E( 1987) states that women identify with what they wear as it creates a new look and new self and this allowed women to be more creative ( pg 317). Furthermore many women today have a certain level of relationship with their clothing which allows them to be more creative and adventurous. Fashion has evolved so much that its constantly pushing the boundaries and its putting yourself out there. This same theory is applied to woman and teens today that are constantly putting themselves out there and shaping identity according to what groups they identify with. Body image plays a huge part todays society. The medias direct influence on men and women that culture standards of body image are ideal. The use of phrases such as thin is in and prefect body are one of the many eye-catching headlines that are commonly seen in womans magazines. As a result this exposure the thin ideal has lead vast majority of young girls in triggering eating disorders, depression and lack of low self-esteem. Hence media has a significantly growing influence on how woman and girls perceive their bodies and personalities today. The use of provocative and inappropriate images of extremely underweight models in magazines, television and music videos the media give a distorted picture of an ideal womans appearance. Willett, Rebekah (2008) conducted a study on 12-13 year old girls as they explore decision they made about body image. She argues that girls today are unsatisfied with what they look like with what they want to look like that they compare themselves with the ideal image (pg. 427). By promoting this ideal body the media has a large contribution to eating disorders among youth. As a result many teenagers lack self-esteem and confidence. Furthermore, media has completely re-defined what we are meant to look like today, when curves were seen as the new ideal figure. Hence today when the new figure is ideal thin, you wont ever see a fat, big person advertising a beauty product or a clothing range. Looking at magazines today all you see is an ideal image of a thin woman or model advertising a new collection of clothing. Why cant the media use all sizes of people in advertisement? This is because the media and the fashion industry promote the so call ideal image as being the new self: what teens today perceive to be like. Fashion magazines today see thin models like the famous Kate Moss one of the worlds top super model that represents the ideal perfect body image which many teenagers are aspiring to be like. Consequently many of these teenagers fall into this trap and dont understand that looking like their favourite model is unrealistic. This is not only unrealistic but also a issue in itself where many of these teens starve themselves which leads to eating disorders such as anorexia, bulimia which also leads to depression. This affects not only their mental state but also physically. Many teens dont understand that the images they see in magazines of celebrities, models are retouched before they are printed out, the clothes they wear are duct taped to enhance fit, while many blemishes are covered or altered, thats not all they remove two inches from their thighs and the average model weighs 23- 25 per cent less than any average woman. Therefore all this is done to create an ideal or perfect body image that every young teen aspires to look like. This impulse to be thin leads many girls to have a negative body image which leads to many health problems such as eating disorders in order to achieve their desire for thinness. As a result the media carries a responsibility for how women and girls perceive themselves as well as the person of an opposite sex and how an ideal woman should look like. But w hat many young teen and woman fail to see it that beneath all that thinness lies self doubt and low self esteem. Many teens fail to see that they way they are whether it be fat or curvaceous they are beautiful. But the influence of media has redefined beautiful as the skinny and ugly a being curvaceous. Therefore this negative use of media influence has caused many young teens to look up to the ideal image.

Thirty Years War Essay -- History Euope War European Historical Essays

Thirty Years War Philip, Spanish kings. Philip I (the Handsome), 1478-1506, king of Castile (1506), was the son of Holy Roman Emperor Maximilian I and Mary of Burgundy. He inherited Burgundy and the Low Countries from his mother and was titular joint ruler of Castile with his wife, Joanna. But her father ruled these lands as his regent, so he contested (1504) Ferdinand's regency and assumed (1506) joint rule of Castile with his wife. Philip's early death, however, and his wife's deteriorating mental condition allowed Ferdinand to resume joint control of Castile. The Low Countries passed to Philip's son, who later became Holy Roman Emperor Charles V. Philip II, 1527-98, king of Spain (1556-98), king of Naples and Sicily (1554-98) and, as Philip I, king of Portugal (1580-98), centralized authority under his absolute monarchy and extended Spanish colonization to the present S United States and the Philippines (which were named after him). From his father, Holy Roman Emperor Charles V, he inherited Napl es, Sicily, the Low Countries, and other territories. After the death of his first wife, Maria of Portugal, he married (1554) Queen Mary I of England and drew that nation into his father's war with France. Following Mary's death (1558), he married Elizabeth of Valois and concluded the war with France in 1559. Philip used the Inquisition to repress the Moriscos and assure Spanish religious unity. He dealt with the Dutch revolt in his Low Countries domain by reconquering the southern half of the country. English support of the rebels and their persistent attacks on Spanish ships led him to plan an invasion of England by the Spanish Armada (1588), which was ignominiously defeated. Earlier, he succeeded in conquering Portugal (1580). Despite his conquests and the influx of gold from America, the cumulative effects of depopulation, colonial overexpansion, and burdensome taxation debilitated Spain by the end of his reign (1598). Philip was a hardworking bureaucrat with a capacity for infi nite detail, and though his administration was generally just, his bureaucratic absolutism inevitably created discontent. His court was at the Escorial. Philip III, 1578-1621, king of Spain, Naples, and Sicily, and, as Philip II, king of Portugal (1598-1621), lacked the intelligence and capacity for work of his father, Philip II, and left the actual government to the duque de Ler... ... The Duchy of Wà ¼rttemberg alone had lost almost two thirds of its population from hunger and disease, murder and killing. In 1618 it had 350,000 inhabitants, in 1648 just 120,000. The following examples come from the Mà ¼nsingen district and show the numbers of married couples and buildings before and after the war:   Ã‚  Ã‚  Ã‚  Ã‚  Married Couples  Ã‚  Ã‚  Ã‚  Ã‚  Houses and barns City of Mà ¼nsingen  Ã‚  Ã‚  Ã‚  Ã‚  191  Ã‚  Ã‚  Ã‚  Ã‚  96  Ã‚  Ã‚  Ã‚  Ã‚  240  Ã‚  Ã‚  Ã‚  Ã‚  157 Apfelstetten  Ã‚  Ã‚  Ã‚  Ã‚  56  Ã‚  Ã‚  Ã‚  Ã‚  15  Ã‚  Ã‚  Ã‚  Ã‚  74  Ã‚  Ã‚  Ã‚  Ã‚  29 Auingen  Ã‚  Ã‚  Ã‚  Ã‚  87  Ã‚  Ã‚  Ã‚  Ã‚  25  Ã‚  Ã‚  Ã‚  Ã‚  115  Ã‚  Ã‚  Ã‚  Ã‚  49 Bà ¶ttingen  Ã‚  Ã‚  Ã‚  Ã‚  64  Ã‚  Ã‚  Ã‚  Ã‚  14  Ã‚  Ã‚  Ã‚  Ã‚  82  Ã‚  Ã‚  Ã‚  Ã‚  39 Hundersingen  Ã‚  Ã‚  Ã‚  Ã‚  45  Ã‚  Ã‚  Ã‚  Ã‚  3  Ã‚  Ã‚  Ã‚  Ã‚  54  Ã‚  Ã‚  Ã‚  Ã‚  5 Mehrstetten  Ã‚  Ã‚  Ã‚  Ã‚  132  Ã‚  Ã‚  Ã‚  Ã‚  26  Ã‚  Ã‚  Ã‚  Ã‚  156  Ã‚  Ã‚  Ã‚  Ã‚  68 Mundingen  Ã‚  Ã‚  Ã‚  Ã‚  48  Ã‚  Ã‚  Ã‚  Ã‚  10  Ã‚  Ã‚  Ã‚  Ã‚  35  Ã‚  Ã‚  Ã‚  Ã‚  23 An important outcome of the Peace of Westphalia was that now, along with Catholics and Lutherans, the Reformed were also tolerated. This was important for the Palatinate. For one part of the southwest, a peace of 150 years began. On the Middle Neckar, in the whole Upper Rhine area and especially in the Electorate Palatine the wars waged by the French King Louis XIV from 1674 to 1714 caused further terrible destruction. France penetrated through acquired possessions in Alsace to the Rhine border. Switzerland separated from the German empire.

Classification of Movie Goers :: Classification Essay

Classification of Movie Goers Many people go to the movies. The movies are an escape into a fantasy world. Everyone has a different preference on what kind of movie is the best. Romance, horror, action, and comedy are different types of movies. The kind of movie someone goes to see can give clues to what kind of person they are. People who prefer horror films obviously like to be grossed out or like to be frightened. The horror fans probably tend to enjoy suspense and anxiety. One might suspect these people love to go on frightening roller coaster rides or do other things that would cause suspense and anxiousness. People of this nature might enjoy things that most people would not, considering the amount of gore produced in many horror films. For example, some people watch surgeries on TV. These shows contain blood and things disturbing to others. It would make sense to say that the person who has no problem with the gore in the movies could probably watch and enjoy a surgery on TV. Comedy, most people enjoy going to the movies and laughing. Although most people do enjoy a comedy here and there, some people try to be like the characters in them. These people love to laugh and try to make others laugh whenever possible. Sometimes this is a good thing and one would not mind being around them because they are actually funny. Nevertheless, some of them are down right annoying. If someone tells them they are annoying then that just means to them that they have to try harder to get people to laugh. People who love comedy always seem to love going out and having fun with their life. These types of people rarely get mad either. People who enjoy going out and living up life probably watch action adventure type movies. The ones who like these movies would probably get a kick out of being chased by the police in a car. Risky habits such as doing things that are against the law and hoping they don't get caught could be a trait of a person who likes action adventure movies also. Another thing they might participate in is extreme sports like bungie jumping or skydiving. They might watch the news on TV and hope that a big story with action might come in. Over all they seek what they see in the movies.

The Role of Minor Characters in Shakespeares Hamlet :: Shakespeare Hamlet Essays

The Role of Minor Characters in Shakespeare's Hamlet Minor characters play a very crucial role in Shakespear's Hamlet. They serve as narrators for events that occurred outside the immediate play: the Dane's ghost. Distinct contrasts are created through the usage of the play's minor characters. The reader gains new perspective on Hamlet's character when he is compared with Laertes. The presence of these minor characters can also have a direct effect on the action of the play. The actors in the play within the play are used to expose the guilt of Claudius; Hamlet then has proof of the King's crimes. The expertise use of these characters - either to exemplify good and purity, or to spread the vile corruption which permeates Elsinore - is one of the main reasons for Hamlet's success as one of the greatest plays ever written. Some events in Hamlet must be narrated to the reader, and to the major characters, through minor characters which have a direct link to the events. Shakespear builds the entire play around information which was narrated to Hamlet by his father's ghost. The ghost tells Hamlet of events which the reader would otherwise never know about: the murder of the former Dane by Claudius. When Horatio reads the letter that he has received from Hamlet the reader is informed of how Hamlet has evaded Rosencrantz and Guildenstern. Also, the events occurring in Norway reach the court by means of an emissary, Voltimand, sent to check on Fortinbras. These events have a strong and direct relevancy to the plot and movement of the play. Shakespear uses contrast to highlight the qualities of the characters in Hamlet; this contrast shows up in the minor characters. Rosencrantz and Guildenstern, false friends of Hamlet who succumb to Claudius' corruptness, serve as a distinct contrast to the loyal friendship that Horatio shares with Hamlet. Voltimand is used to contrast Polonius' often comic verbosity. While Polonius dresses up all his speeches with the language of the court, Voltimand is able to give his entire report on Fortinbras in a matter of seconds. The most powerful foil in the play is between Laertes and Hamlet. Upon hearing of the death of his father, Laertes becomes enraged, and seeks immediate vengeance; he does not delay, and acts instantaneously. When the ghost tells Hamlet of Claudius' crimes, Hamlet is unable to act. He procrastinates, missing many opportunities to avenge his father, and acts when it is already too late.

Managing Resources And Controlling Budgets Essay

Evaluate how managing resources and controlling budgets can improve the performance of Asda. It’s important for Asda to manage all its resources and control its budgets to be successful. Managing resources and budgets gives Asda more structure and stability leading to high performance and success. If resources and budgets are not controlled then many problems could occur for Asda leading to bad performance and failure. Managing the human resources department can help to build more reliable and hardworking workforce and when managing human resources appropriately can lead to highly motivated and skilled staff and can defiantly improve the business performance. E.g. at Asda it’s important to provide staff with incentives so that they feel their work is being valued and they will want to work harder to achieve targets. I believe that if the management of the human resources department is done well then that is the key element to bringing the business to success. If the sta ff are well trained and looked after, they will provide better customer service which in turn will attract more customers therefore they will make more money by just doing that one simple step, staff will also need to stack shelves quickly so that there is always fresh food for customers to buy. Managing physical and technological resources well can have substantial cost saving benefits for Asda, ensuring that the building and the space inside is well maintained helps Asda work more efficiently because customers will be more pleased about changes made therefore it will give them a reason to shop at Asda and also it will make the staff pleased and stimulates them to work efficiently. It is important to have all equipment working e.g. machinery in the factories. Otherwise resources are being wasted and not used efficiently. This can have an impact on the performance because if machinery isn’t working at all this would mean that Asda couldn’t then produce its products. Asda will need to also make sure that they have enough tills working so that customers are served quickly Controlling costs and budgets is essential so that Asda are not overspending on the budget available. Budgets need to be planned carefully in advance and contingencies need to be added in so the business knows exactly how much money is available to spend on the specific department or investment on a new product in order for a budget to be agreed on. This will ensure that enough money is available for each department to carry out their jobs in order to meet the overall aims of the business.

Macbeth Blind Ambition Essay

The tragedy, ‘Macbeth’, composed by William Shakespeare is a play of manipulation and blind ambition. This is clearly depicted through the character of Macbeth, a great man fallen from God’s grace. Initially, Macbeth’s is presented as a character with noble qualities, who earns himself the trust of King Duncan and admiration of his people. However, the meeting with the weird sisters takes a toll on his personality for the worse, as they ambiguously prophesise that Macbeth will become King of Scotland. Upon hearing this, Macbeth takes fate into his own hands and embarks on a journey of blind ambition. Ultimately, Macbeth’s character deteriorates and is destined to fall. Therefore, through the dramatic elements of the play, we anticipate the downfall of valiant Macbeth as a ramification of the fatal flaw of blind ambition. Blind ambition comes at the cost of our humanity. Macbeth aligns himself with the supernatural elements, which are associated with darkness and evil. Originally, Shakespeare introduces Macbeth as a great man, as depicted through the similes of â€Å"Yes, as sparrows eagles, or the hare the lion† and â€Å"Signs of nobleness, like stars, shall shine†¦Ã¢â‚¬  This reflects Macbeth’s bravery, as he is bequeathed the gift of stars by King Duncan. Quite soon, however; we witness how he morphs into a two-faced, conniving snake, as illustrated through this simile â€Å"Look like the innocent flower, But be the serpent under it. † The audience immediately recognises the disparity between the dark supernatural elements and the elements of goodness and light. We expect the power play will be evoked through the illusions and half-truths through the paradox of â€Å"Fair is foul, and foul is fair. † A strong illusion that Shakespeare evokes to dramatise the mental state of Macbeth is the dagger soliloquy, â€Å"Is this a dagger which I see before me. † Whilst we see him in inner conflict over his intention to assassinate King Duncan, we recognise that he will not deviate from the path of darkness as he calls on the stars as seen through the apostrophe â€Å"Stars, hide your fires, Let not light see my black and deep desires’. This establishes that Macbeth represents darkness and this contrasts to Duncan, as he is a symbolism of light. Through the apostrophe, â€Å"Come spirits, unsex me†, we perceive that Macbeth and Lady Macbeth align themselves to the supernatural world for power, and in return they are stripped off of their humanity. Shakespeare dramatises these events to challenge us to consider of ramifications of blind ambition. Taking destiny into one’s hands for self gain may lead to self annihilation, and unnatural chaos ensues. Once regicide is committed, Macbeth is overwhelmed by nausea, as he has â€Å"murdered sleep. He then realises the magnitude of his sins, as it is emphasised through this hyperbole â€Å"Will all Great Neptune’s ocean wash this blood clean from my hand? † This imagery is juxtaposed with the litotes of â€Å"A little water will clear us of this deed. † Therefore, pathos is established between Macbeth and Lady Macbeth, as they are anointe d by blood through the act of regicide, â€Å"My hands are of your colour†. Dramatic irony is established as we know that this couple can never be extricated from guilt. With little remorse, he embarks on a journey of self destruction and mass murder. There is no salvation for him, and this is clearly demonstrated through the metaphor â€Å"Stepped in so far, that, should I wade no more. † He repeats his mistakes as he continues the assassinations of the innocent, and his sins further escalate when he slain Macduff’s family. However, the further they continue on the path to darkness, the more plagued they are by the blood seeping from their hands, â€Å"Out, damned spot! † Macbeth also hallucinates and is haunted by Banquo’s ghost. This can be demonstrated through the imagery â€Å"Quit my sight! Let the earth hide thee† Unnatural chaos ensues as a result of King Duncan’s death and Macbeth’s unnatural deeds due to blind ambition. This is evoked through the disorderly image of and â€Å"Unnatural deeds do breed unnatural troubles. † Until another great being can overthrow tyrannical Macbeth, then the violation of nature’s order will not be restored. Shakespeare invites us to consider the law of ‘cause and effect’. Blind ambition overrides Macbeth’s rational mind and any sense of inherent moral sensibility. Lady Macbeth and Macbeth are left tormented as they cannot sustain inner peace and sleep, â€Å"Sleep no more! which leads them to the brink of insanity. Furthermore Macbeth acknowledges that Duncan is at peace in the liberation of death, and he dramatises the inner conflict and insecurity through the paradox â€Å"To be thus is nothing, but to be safely thus. † This foreshadows the downfall of Macbeth and soon he will be released from his torment. Blind ambition robs Macbeth’s foresight and without realising it, it puts a strain on his and his wife’s marriage. Macbeth and Lady Macbeth’s mental deterioration is emphasised through their severed relationship. As a result of blind ambition, Lady Macbeth resorts to suicide. She lives in fear, as she is constantly plagued from the murder. Therefore, death is her release. Shakespeare invites us to evaluate our behaviour and challenge us to take responsibility for our own actions. As a result of blind ambition, Macbeth is trapped in an illusion of perception versus reality. He consolidates his relationship with the supernatural elements. The witches present three apparitions, which include the â€Å"armed-head†, â€Å"bloody child† and the â€Å"boy with a crown and a tree from his hand. This directs Macbeth to the road of self-annihilation, and through the half-truths, dramatic irony is established and this serves to heighten tension, as the audience expects the downfall of Macbeth. Macbeth is struggling to find the purpose to live, as exemplified through litotes of â€Å"Out, brief candle†. He compares his life to a â€Å"brief candle† that is easily blown out by the wind and it connotes that human life is uncertain. â€Å"Tomorrow, and tomorrow, and tomorrow,† Macbeth laments on the loss of his future, as he comes to term of his inevitable demise. Therefore, Macbeth is associated with pathos, and as an audience, we do pity his pathetic being. In the climax of the play, Macbeth is confronted by noble Macduff and it is revealed that the witches’ ambiguous prophecies were half-truths and Macbeth was so wrapped up in his own illusion that he could not see through it. As a result, it led to his downfall. The catharsis is established when Macduff defeats Macbeth and claims justice to Scotland. Shakespeare writes to raise awareness that some things are not what they appear to be. By the end of the play, we witness the downfall of Macbeth as a result of blind ambition. Blind ambition robs Macbeth of his humanity and foresight, and because of this, Macbeth’s character has deteriorated, as his deterioration is manifested through acts of massacres. In the end, Macbeth does not fully redeem himself, although he does hold regret for the heinous deeds he has committed, and therefore, he dies an undignified death. Hence, Shakespeare invites us consider the natural cycle of ‘cause and effect’ and how acts of blind ambition can lead to deadly consequences.

Walgreens structure

Walgreen has faced over the past two years are changing their brand and the process needed to make that change. We can see that Walgreen has made some good decisions over the years . This is evident by the fact that there are still many Walgreen stores across the country and they are continuing to build new ones every year. If we take a look into how they made such crucial decisions we will find them using good decision making techniques such as predetermination's evidence, and good old fashioned Intuition.The first element we can find within Walgreen decision making process Is rainstorm. We can see that before changing the brand from old to new the mangers In the higher ranks of the corporation all got together and started throwing out Ideas. They did some research and based upon fact they made educated guesses on what may work and what probably would not work. The managers of Walgreen TLD a fantastic Job with their research and brainstorming. Walgreen wanted to stand out among thei r competition so In order to do that they had to know what the competitor was doing.It seemed the competitor was not much different from Walgreen. This is where we see the brainstorming really become effective. The managers began to come up with ideas on how to make the stores an experience instead of just a cash and carry drugstore. They really used the tools of good decision making to begin the process of changing the brand for good. Second we can look at the gathering of evidence. Walgreen knew if they were to be different then they had to study their competition. The head honchos did their homework well.They gathered information from research and surveys and listened to the customer needs. They not only listened they decided to take a chance and build their new brand on the customer experience. Now we have seen a company go from a rational model of decision making and step into the new age. They admitted that old manager models were out dated and they were ready to step into a f resh new approach. It is interesting that we see them heading into a very modern direction but using old fashioned decision making techniques to arrive there.Walgreen management team took their job seriously by making sure they followed through with pouring over statistics and studying successful companies with different brands than their own to see what was giving them the success. They decided that it Just had to be the customer service levels and the approach. Surprisingly enough we can also see the big bosses at Walgreen using their Intuition to make the final decision on whether to change the brand or not. They are customers at other places and they take their family and friends out to eat and do different things.When out and about they kept track of what businesses were full and why. If they went out to eat and there was a two hour wait they would pay close attention to why. This process gave them the Intuition, or experience to know what or how a person wants to be treated wh en they are spending their money with a company. They brought their Intuition to the drawing room and along with good brainstorming and gathering of evidence, the management staff of Walgreen was able to make a good business decision.We sometimes see ethics compromised when decisions are made and Walgreen is not a when they admittedly failed to control the sales of controlled substances in a few of its pharmacies. The effects of this could have ruined the company but lucky for them they were able to pay a hefty fine and shut the door on what could have been an ethical disaster for them. It seems the Federal government agreed to dismiss the ease when the fines were paid.

History of Ford Motor Company

To say that Henry Ford dilly-dallied around before finally establishing a serious car company would be invalid. The 40 year old man had been acquiring valuable knowledge regarding business, engines, management, and most importantly cars. Now it was time to take a leap of faith. In 1903 the Ford Motor Company came to be. Ford, along with other investors including John and Horace Dodge raised $28,000 and in the first 15 months produced 1700 Model A cars. These cars were known for their reliability, yet were still too expensive for the average American. Over the next five years Ford and his engineers produced models with the letters B through S, the most successful of which was the Model N (priced at $500) , and the least successful was the Model K (priced at $2500). It was obvious from the Model N that the key to the companies success lay in inexpensive cars for a mass market. The answer that Ford and the American consumer were looking for was the Model T. The Model T, a small, sturdy four-cylinder car with an attractive design and a top speed of 45 mph, hit the market in 1908. It†s success came from it†s attractive price, at $850, and more than 10,000 were sold in the first year alone. It was easy to operate, maintain, handle on rough roads, and immediately became a success. Along with success came expansion, and in 1910 he established another assembly plant in Highland Park, Michigan. Through interchangeable parts, standard manufacturing, and a division labor, the demand greatly increased for the Model T. It was at this time in 1913 that Ford introduced the assembly line and forever changed our economy, our industry, and our culture. Ford†s concept of an assembly line sprang from the thought that a car could be produced much quicker if each person did one, single task. He applied this in his Highland Park plant, and cut down production time of one Model T to a fraction on the time. The carefully timed pace of a conveyer belt moving the parts along further speeded the process. With these new tactics, a factory could produce 40%-60% more cars per month. By late 1913 he had established assembly plants in Canada, Europe, Australia, South America, and Japan. At this point, the Ford Motor Company was the largest manufacturer of cars in the world. In 1914 Ford astonished the business world by more than doubling the minimum wage for his workers, raising it from about $2. 0 to $5. He argued that if his employees earned more, the company would sell more cars to them and reduce employee turnover. He said in regards to this ecenomical move â€Å"The high wage begins down in the shop. If it is not created there it cannot get into pay envelopes. There will never be a system invented which will do away with the necessity for work. † At this point the company had made $30 million in profits, mainly due to his economical and industrial scheme. It was now that he started focusing not only on cars, but on other world issues such as peace in the wake of World War I. He had a â€Å"peace ship,† called the Oscar II, sent to Norway on an expedition to end the war. This would contribute to his future project, the Ford Foundation. Ford displayed his true motives of pleasing the middle class consumer, when he lowered the cost of the Model T to $350 in 1916. In 1917 Ford started the construction of a industrial complex on the Rouge River in Dearborn, Michigan. The idea was to produce everything a car needed to run in one compact area. They had a a steel mill, glass factory, and automobile assembly line. This plant was the utopia of Ford†s mass production scheme. In 1918 Ford unsuccessfully ran for senate, and a year later he named his son Edsel Ford, the president of the Ford Motor Company. He also started a publication called â€Å"The Dearborn Independent. † This journal, produced weekly, was at first anti-Semitic. Statements against Jews were boldly printed. He said that the Jews were trying to â€Å"wipe out of public life every sign of the predominant Christian character of the United States,† as well as other demeaning remarks. After much public protest, Ford discontinued further publication, and made a public apology to the Jewish people. At this point the popularity started shifting from the Model T to larger more luxurious cars, and in 1927 the production of Model T†s ceased and six months later the Model A was introduced. This model included such improvements as hydraulic shock absorbers, automatic windshield wipers, a gas gauge, and a speedometer. The success of these was limited to 5 million, 10 million short of the Model T. It was at this time that the Ford Foundation was introduced. It was established â€Å"for scientific, educational, and charitable purposes, all for the public welfare. This organization basically attempted to further nurture the world in any aspect possible. This was made possible through all the money acquired through sales, primarily of the model T. Yet this utopia could only be temporary. As more and more large corporations started to pop up, so did labor unions. Ford was the only major manufacturer of cars in the Detroit area that had not recognized a labor union. In 1937 a band of supporters of unionization were physically beaten near a Ford plant by people suspected to work for the President of Ford. As a result, they were accused of unfair labor practices by the National Labor Relations Board. In 1941, following a massive workers strike, Henry Ford agreed to sign a contract that met workers demands. It was only two years later in 1943 when Henry Ford†s son, Edsel Ford died at age 49, and the president of the company. Henry himself was incapable of running the plants and managing business. He died in 1947 at the age of 83 in his hometown. He died a rich man; his fortune ranged somewhere between $500 and $700 million. Yet more importantly he died an accomplished man, who had left an imprint on the very definition of the word â€Å"American. â€Å"

Learning Styles Comparison Essay Example | Topics and Well Written Essays - 1250 words

Learning Styles Comparison - Essay Example Their visual-spatial skills are also very high and they have a good eye for visual appeal and colour. They are also able to interpret body language as they pay close attention to everything and everyone around them (Wong, 2014). When studying, visual learners like using visual strategies. They like having things that they can see, and memorize as mental images. One will find that the visual learners’ text books and notes highlighted and notes written on the margins. They also like creating visual tools for studying like maps and chats. They read rapidly and require quiet reading areas. They also read for pleasure and relaxation and may spend long periods of time reading (Haggart, 2011). According to Van (2012), people have different learning styles due to their ability to acquire information, process that information and be able to retain it. There are three major learning styles; there is the visual, the auditory and the kinesthetic. The auditory learners learn by talking and listening. They speak extremponously and recall sounds they hear. They often forget the faces of people they meet but they rarely forget their names. They love working with languages and words and love reading plays and dialogs. When studying, they subvocalize either internally or externally so that they can be able to comprehend. They also like interrupting others when reading so that they can discuss the content or an issue that is disturbing them. They remember new words by sounding them phonetically. They love listening to music especially when studying and they recall what they have read by using mnemonics (Haggart, 2011). The kinesthetic learners require movements and touching objects when learning. In class, they are often off task, talking to their neighbours and walking around the class at every opportunity they get. They like figuring out things by themselves.

HRM Essay Example | Topics and Well Written Essays - 1250 words

HRM - Essay Example Only a manger with outstanding skill can identify the required changes right way. If a company fails to understand the required changes, it would confront with crises as it misunderstands the symptoms as real issues to be addressed. The following part of the paper will discuss how a company can identify the need for change from its internal and external environments. 1. Unusual decline in turnover: this is the basic sign that would prompt every firm to identify the range of business profitability. Organizations usually review previous years’ audited balance sheet with intent to investigate the prevailing business trend as well as the organizational sustainability. In the same way if the operational cost is found exceeding the profit derived from the business, it indicates the need for some strategic changes in the business operation. However, the specific area of change can be identified only through further scrutiny. Presumably, most of the problems, no matter associated with fiscal aspects or market backlashes, are attributed to HR failure. 2. Strategic failures: If some of the recently implemented marketing strategies are not well responded, the company should review them to identify the causes of failure. Failure may not be necessarily due to their inaptness but can happen because of numerous direct or indirect factors related to business. As far as the internal environment is concerned, a well designed strategy can be defeated just by the mibehaviour of one or more individuals. In other words, how well a strategy is implemented is more important than the quality of its design. 3. Unethical practices: Organizational misconduct is an important symptom that indicates the inevitability of change, perhaps specifically in the area of HRM and organizational structure. Most of the fraudulent activities occur due to the inefficient internal communication and auditing. Modern organizations heed genuine concern to enhance internal communication by integrating various departments with the help of web-based technologies. By doing so they can easily manage the problems associated with information sharing and problem solving. Diagnosing the cause is not the end but the initial step of any treatment process. Once the need for change is identified a firm has to proceed with designing and implementing relevant changes that would enhance the overall cohesion of the organisation. There are numerous issues an organisation has to take into consideration while initiating changes. As Dunphy (249) warns, most important one among them is to address employees’ resistance to change which would raise several ethical concerns. An organisational culture that was formed over years cannot be altered overnight. A change can take place successfully only if people in an organisation realise that the organisation must change its current culture and practices in order to ensure the firm’s sustainability and progress. However, the process requires mem bers’ deep understanding of the need for change, their commitment to accomplish it, and the effective way of deploying it. The understanding refers to the knowledge about the current culture and its impacts on the firm, the anticipated benefit of the new system, and the real goal it would achieve. This knowledge can be acquired by reviewing the extent to which the current culture has helped the firm to meet its mission, vision, and values with regard to business aims and social concerns. 2 Organisations

James VI Essay Example | Topics and Well Written Essays - 1500 words

James VI - Essay Example His father Henry Stewart but widely known as Lord Darnley. Darnley, he lost his life in a mysterious explosion at his residence. Just seven months after this Mary Queen of Scots was forced to surrender her throne as she was beaten by rebels. Mary went away and James was left alone. James was given the throne of Scotland at the age of fifteen months this is when he became King James VI of Scotland (Harris& McDonald 2006 ). Today, James I of England also known as James VI of Scotland has addressed to Parliament on the divine right of kings. This was very disappointing to Parliament after many conflicts between it and King James. King James made a horrible statement to all religious eyes that kings are a figure like God himself. "Kings are fairly known as Gods, for that they use a manner of likeness of divine power upon this planet." This surprised the listeners as he spoke regarding the similarity of kings and God. This sent awe throughout the square where the speech was made. Many have said that this will send the king straight to hell with no judgment what so ever. The king made some over the edge of the earth similarities between the power of God and the power of kings. This is an exert from his speech showing the similarities: "God has the power to create, or destroy, make, or unmake at his pleasure, to give life, or send death, to judge all, raise low things, and to make high things low at his pleasure, and to God are both soul and body due. And the like power have Kings; they make and unmake their subjects: they have the power of raising and casting down: of life, and of death: judges over all their subjects, and in all causes, and yet accountable to none but God only." (www.thedukeofyork.org/files/pdf/jamesi) This statement surprised a lot of church officials at the time and numerous protesters were there in opposition to the King. One protester held up a sign saying, "You are not God, he made the Bible." After the King saw this sign, he promised to translate the Bible to English. This is not certain to happen, as the King has a bad relationship with parliament. This might cause him to not have enough money to translate the Bible, but it will bring us to no conclusions. . As a result, James VI of Scotland was put on the English throne as James I. Like his predecessor, James was a passionate supporter of the Anglican Church. Because of this, he did not have much leniency for Puritan's demands for the improvement of the church. What little tolerance he had went to the agreement of a new translation of the Bible to English, called the King James Version or Authorized Version (www.biblelife.org/calvinism.htm ) (one of the most commonly used English translations today). Other than that, James disapproved of further modifications to church doctrines. Upset by the king's refusal, many Puritans left England to flee to Holland and later sail on the Mayflower, heading for a new life in the Americas. King James I, a shred Scotsman, was head of both the state and the church in England. He saw his subjects could defy him as their spiritual leader. He therefore threatened to harass the more bothersome Separatists out of the

Presentation Speech or Example | Topics and Well Written Essays - 1000 words - 1

Speech or Presentation Example Mandatory military service is a norm in many nations across the world; it is also the norm for most men reaching 18 years of age to dread the day that they would have to wear their nation army uniform. Contemplating  over the year or three young people would dedicate to military service; I believe that it is an extraordinary honor and a great opportunity for self-development. Having a mandatory military service for everyone in the population would have a far-reaching positive impact on the nature of our Arab population; firstly, it would help in modeling character and character formation for our young people in the Arab world and eventually help in curbing social ills. This transformation will give forth-young people with sound moral values, and character traits that are admirable for cohesion in the Arab world; for instance, our Arab youths will gain a sense of duty and service to our nations; they would also learn the values of hard work, effective organization, self discipline, cooperation, good leadership and self defense. Many social ills in the Arab world such as acts of terrorism, juvenile crimes, violence, teenage pregnancies and substance abuse by the population can be directly attributed to lack of social values and morals; this can partly be blamed on upbringing and lack of good models for the young people. Mandatory military service will be efficient in instilling sound moral values in our population; young people will learn to value work as opposed to robbery and peace instead of violence. They will be sound morally upright individuals with impeccable character traits that will help in governance and leadership of our Arab worlds. Perhaps most importantly, mandatory military service would help instilling into our Arab youths a sense of nationhood and loyalty to our Arab nations- young people will be willing to sacrifice their lives for the noble course of duty and service to our great Arab nations. In addition to this, the population will be able to recognize and respect structural systems in the Arab nations, such as the courts in respect for law, order and authority. Cases of anarchy such as was witnessed in the recent past will be outdated as the Arab populations will be proud of their leadership and institutions in general. In this regard, mandatory military training will foster the development of a future generation that is not only committed to values of nationhood, but also one that can be relied upon in the event of emergencies for disaster for mitigation. Mandatory military training will be a great boost to national security especially for Arab countries in the Gulf region (Kuwait, Oman, Iran, Qatar, Saudi Arabia, Kuwait, Bahrain and United Arab Emirates) which are in constant clashes thereby making the regions politically unstable (Bahgat 79). These Arab countries are faced with two major imminent threats to their internal security, â€Å"a potentially aggressive, potentially nuclear armed Iran†¦Ã¢â‚¬  (Pol lack 3) that viciously seeks to overrun other regional governments that challenge its dominance in the region, and an Iraqi that â€Å"could potentially threaten to destabilize the region by either sliding back into civil war or emerging as a new dictatorship† (Pollack 3). Apart from these two threats, Arab countries in the gulf region are endowed with rich oil deposits, a treasure that is of interest to the rest of the world; therefore, heralding a

Global food issue Research Paper Example | Topics and Well Written Essays - 2500 words

Global food issue - Research Paper Example ad cow disease, H5N1, H7N9, Norovirus Salmonella, Clostridium perfringens, Campylobacter spp., and Staphylococcus aureus, among many others (â€Å"Avian Influenza†; â€Å"Foodborne Illness†; â€Å"Questions and Answers†). Kuchenmà ¼ller et al. supported the World Health Organization (WHO) Initiative of understanding the morbidity and mortality effects of international foodborne diseases and they noted that the latter have become an increasing global burden because of the complexity of understanding their concepts (i.e. concepts of food safety and risk assessment of biological hazards), causes, and pathways and finding appropriate immediate and long-term solutions. The paper defines food safety and risk management of food safety, identifies problems in the monitoring and determination of problem-response paths of the national and global food system, proposes solutions to improve it, and handles objections to the solutions. The current weaknesses in national autho rity and lack of multilateral agreements and effective international mechanisms that ensure and respond to issues of global food safety endanger consumers who access the global food system, so these agreements and improvements in international and national capacities are fundamental to increasing food safety. There is no single definition of food safety, even among international healthcare organizations that deal with it, so it is important to define it to identify emerging issues connected to it and to find different measures and strategies in managing it in the global food supply chain system. International and national healthcare organizations do not offer an exact definition of food safety, although they underscore its importance to the health and the integrity of the international food system (â€Å"Foodborne Illness†; â€Å"Questions and Answers†). Food safety, as a concept, is generally connected to food quality and security. In particular, it includes â€Å"the conditions and practices that preserve the

Event ads and sales promotion for viejas Essay Example | Topics and Well Written Essays - 1000 words

Event ads and sales promotion for viejas - Essay Example Some of the stores were not up to the mark for such a store and didn’t match up to the decor of the place 3. There wasn’t as much value for money in the outlet However, people did seem to enjoy all the activities at the outlet such as bowling, the casino, the video game section and so on. They also seemed to really appreciate the customer service at the outlet. So, all hope isn’t lost for Viejas Outlet. (yelp.com) Since the quality of products from the various stores in the outlet is really not something that the outlet can control, it makes more sense for the outlet to concentrate on flocking people to their stores by building up on their strength: the entertainment, and then giving people incentive to purchase from their stores. Once people have a good time and get incentive to purchase, they will. Following is a promotion strategy that will bring people to the store and help improve sales. A promotion strategy is the communication strategy of an agency defined , along with the tools that are to be used to spread the word. (Obringer) The Ultimate Gaming Champion This is a contest in which consumers will be invited to the outlet and can register to participate and be crowned the â€Å"Ultimate Gaming Champion†. ... The event will be spread out over a time period of 8 to 12 weeks. All people who enter any of the entertainment zones such as the arcade, the casino, the ice rink, etc. will be given a booklet when they purchase their ticket. Then, at the end of their play, their points will be entered into their booklet and they may take it home. The next time they play, their points will be added again and so on. Whoever manages to collect the most points in each activity at the end of the time frame, will be given coupons worth $500 to shop at the outlet and the person who collects the most points in total will be declared the grand prize winner: The Ultimate Gaming Champion and could win $2500 worth of vouchers to shop at the Viejas. There can also be weekly prizes worth $100 for the top scorer of the week. Benefit of the activity: This activity will have many benefits if executed. First, it will get the attention of the consumer. Second, it will ensure customer return, repeatedly, if they are ho oked to the game. Next, it will attract a crowd for some of the games and catch their interest. When this event is promoted, it will create a buzz for the Viejas Outlet and even if it just for the sake of the games, people will flock to the stores. Sales Promotion ideas for the event: Just randomly conducting the event for The Ultimate Gaming Champion on its own won’t do. It is essential to promote this event among all so that there is a response. While is it true that not everyone can be reached, it is essential to at least spread some awareness so people may show some interest in the event. Some sales promotion ideas that can be used are: (Allen) 1. A teaser campaign: To create come buzz about the event, there can be small